The concept of this book is flip-book where the number of pages on each side correlates to the number or tigers in captivity (71%) vs the number free in the wild (29%). The book gives factual information on the ‘nature’ side juxtaposed against the ‘exotic’ side which contains the absurdities in todays media. Such as a ‘tigers of tinder, ‘Cat-alog’ and information about Joe Exotics world.